You probably know this if you own or run a bakery: bakeries, especially in the cities, compete fiercely to attract customers. Promotional offers and tempting window displays are just some of the options used to draw customers into the establishment. So, if you want to grow your business despite this competition, you can ask how to attract new customers to your bakery? BRO, expert in bakery advice, gives you some food for thought in this article!
Create attractive offers
If you’re wondering how to attract new customers to your bakery, the first option you might consider is to propose promotional offers and highlight them on the front of your establishment. A sign or sticker in the window will let passers-by know that you’re offering something like “3 pastries bought, 1 free”.
The feeling of a good deal can trigger an impulse purchase and bring in a new customer who didn’t know about your brand. At the same time, it can also help to increase your average shopping basket and keep customers coming back for more. It’s a 100% win-win solution.
How to attract new customers to your bakery thanks to digital possibilities?
A second area to consider is how best to exploit the potential of the digital world. Reviews on your Google store listing, marketing operations on social networks and local referencing are all avenues to explore to ensure that you stand out from your competitors and make yourself known to interested potential new customers.
Don’t overlook the importance of window displays
When you think about the question “how to attract new customers to your bakery”, you need to think about the typical customer journey. How do they get through your door? In reality, it’s mainly after seeing your shop window!
Far from being anecdotal for a bakery, the shop window is an important part of your store. You’ll need to dress it up according to the season, bring it to life so that the eye is always interested in looking at it, and use it to promote your current products. Take inspiration from fashion or home furnishings stores, which constantly change their displays to attract new customers, and ride the wave by presenting your finest creations for the current period.
Focus on new products
If you’re wondering how to attract new customers to your bakery, the last thing you want to do is expand your product range. As diets have evolved and broadened over the years, more and more individuals are looking for alternatives to mainstream products.
For example, you could consider developing a range of products adapted to gluten-intolerant diets, with references such as sourdough bread.
Expanding your product spectrum is a task that can be carried out across all your ranges: snacking if you have any, pastries… And to limit the risks, you could try panettone, for example, a popular product that fits in with a seasonal logic and has a long shelf life, ideal for selling.
As you can see, there are many ways to attract new customers to your bakery. And that’s without even mentioning the optimization of the average basket once these new customers have become loyal to your bakery. Would you like professional support in evaluating your bakery and boosting sales? BRO offers you its consulting service, anywhere in the world. Contact us to find out more!
