Are you a professional baker facing difficulties in reaching new customers? Competition, economic tension and the exposure of other professionals on social networks are all factors likely to impact on your establishment’s performance. So you’re probably wondering how to increase the sales of your bakery.
In this article, BRO and its team of bakery consultants will give you some ideas on how to generate more sales, and thus, increase your average basket.
Optimizing your sales space: an essential criterion
If you’re wondering how to increase sales of a bakery, the first option to consider is obviously the layout of your sales area. A direct reflection of your bakery as a whole, the sales area is really where it all happens.
It’s within this space that you need to convert potential customers into buyers, through the careful presentation of your products. But you can go even further by optimizing product placement to generate impulse buying.
Digital presence: a factor not to be overlooked
The second important factor for increasing sales of a bakery is to rely on an established, modern digital presence. Nowadays, internet searches are a real part of the customer journey, and having a prominent place on the net can mean reaching new customers at regular intervals.
This starts with managing your business listing on Google, but also includes a presence on social networks and building a website. You can even use these channels to present your latest novelties, turning the occasional arrival of a product on your stall into a real event.
Reach new customers by enriching your range
One concrete way to increase sales of a bakery is simply to offer new products. There’s no shortage of possibilities: a range adapted for lunchtime, snacks to nibble on throughout the day, variations on existing products…
Over time, we have also seen diets evolve, whether out of conviction or because of sensitivities or even allergies, which are becoming increasingly common. This is notably true for gluten intolerance, which has received more media coverage in recent years. For gluten-intolerant people, eating bread is often unthinkable… with the exception of sourdough bread, which may be suitable for some gluten-intolerant individuals.
So, if you’re looking to reach new customers, you may want to branch out into new product segments, especially sourdough.
How to increase sales of a bakery? Trust specialized consultants
The final option to consider if you’re wondering how to increase sales of a bakery is to turn to the expertise of professionals in the field. BRO’s team of bakery consultants can help.
We travel all over the world to audit bakeries, advise professionals and help you implement concrete solutions to accelerate the growth of your establishment. Rely on the recognized expertise of French bakers who have opened multiple establishments!
So, if you’re wondering how to increase sales of a bakery, you’ve already got a few things to think about. But if you’d like to go further, we invite you to discover our consulting service page.
